Monday, July 9, 2007

New Coke Classic design is old

Proving that Good Old-Fashioned design work beats fancy new graphics any day. One features actual design while the other is simply graphic.

Proof that addition by subtraction really works. Sometimes you need to strip away non-essential elements to get to the core of what makes the product design work. The only thing I quibble with is the use of a modern looking sans serif font for the word "classic", but it's still worlds better that that overwrought graphic explosion on the left.

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